When it comes to designing for a saree brand, it’s never just about showing a fabric or a pattern — it’s about capturing the emotion, tradition, and timeless elegance that a saree holds. As a brand designer, I focus on how to visually narrate the story behind every weave, every motif, and every colour palette. It’s about making people feel the grace of the drape, the richness of the fabric, and the emotion a saree carries — whether it’s for a celebration, a ritual, or everyday elegance.
